FAQs
What types of practices does DMA serve?
DMA focuses on serving dental and orthodontic practices of all sizes. In addition, we also support specialty dental providers such as pediatric dentists, oral surgeons, periodontists, and endodontists.
What services does DMA offer?
DMA offers a range of services. We provide tailored marketing packages to meet the specific needs of dental practices, including the following services:
- Curating a brand that resonates within your local community.
- Building and optimizing Google, Yelp, and social media ads.
- Developing and executing a customized SEO strategy.
- Creating content for and managing social media accounts.
- Running email marketing campaigns.
- Designing and developing websites.
How can DMA help my practice grow?
We help dental and orthodontic practices generate new patient inquiries, increase visibility, and build a strong reputation through strategic, data-driven marketing. Our goal is to handle the complexity of marketing so you can focus on patient care and practice growth.
Can you help my practice with SEO and ads?
Our Google Ads campaigns are built to capture high-intent searches from patients actively looking for dental services. We manage the strategy, optimization, and reporting so you can clearly see how your campaigns are generating calls and form submissions.
We also strengthen your website to ensure it reflects the quality of your practice and makes it easy for visitors to take the next step, whether that is scheduling an appointment or contacting your office.
Alongside paid advertising, we implement focused SEO strategies that improve your visibility in local search results. This helps more patients discover your services when they are actively searching for care.
Can you help my practice with content like blogs, social media posts, and email marketing?
Yes. Strategic content helps build trust with people who are considering your services. We can create and share thoughtful content such as social media posts, blogs, and emails to keep your practice visible and supportive in your community. You will also receive monthly reports with clear insights and recommendations from your account manager so your content strategy continues to grow and adapt over time.
What size dental practices do you work with?
DMA works with dental practices of all sizes. Investment depends on your goals, market, and the scope of support required. For practices looking for a focused starting point, Google Ads management begins at $585 per month, with customized strategies available for practices pursuing larger growth initiatives.
Can I customize my marketing package?
Yes, we offer customizable packages to fit your unique needs. Whether you need a combination of our services or specific marketing solutions, we can create a personalized package that aligns with your goals and budget.
How much does it cost to work with DMA?
Our standard packages start at $1,300 per month, depending on the level of service. We also offer a plan for small practices that starts at $585.
How do I get started with DMA?
To get started, contact us to schedule a discovery call where we discuss your needs and develop a customized marketing strategy. Following the call, we provide a quote and, upon agreement, initiate the onboarding process.
Can you help with website design and development?
Yes, we offer website design and development services that are SEO-friendly and tailored to enhance your online presence. A well-designed website helps attract potential patients, improves your ranking in search engine results, and boosts your credibility.
How do you measure the success of your marketing campaigns?
We use data-driven metrics to measure the success of our marketing campaigns, providing regular reports on key performance indicators. This helps us adjust strategies to ensure continuous improvement and effectiveness.
How can I contact DMA for more information or to schedule a consultation?
You can contact us via email at hello@dentalmarketingagency.org or use our contact form to schedule a consultation. We look forward to helping your therapy organization thrive!
About DMA
What makes DMA different from other marketing agencies?
We specialize in the dental industry, combining deep industry knowledge with cutting-edge marketing techniques. Our ethical and compliant marketing practices ensure that your business grows responsibly and effectively.
Who are the team members at DMA?
We have a dedicated team of skilled writers, designers, developers, account managers, and project managers who work together to support the companies we serve. Each team member brings specialized expertise to ensure your marketing strategy is both effective and tailored to your needs.
What is the background of DMA founders?
Dr. Heather Maguire has over a decade of experience leading healthcare organizations, where she developed systems that support operational excellence, ethical standards, and sustainable growth.
Nate Maguire has held executive leadership roles in marketing and sales. He holds an MBA in Marketing and is a Six Sigma Black Belt, bringing a strong foundation in data analysis, process optimization, and performance strategy.
Marketing in Dental and Orthodontics
Is marketing healthcare unethical?
Marketing in healthcare requires responsibility. At DMA, we believe growth and integrity can coexist.
We use disciplined, data-driven strategy to connect your practice with patients actively seeking care. No inflated promises. No manipulation. Just clear positioning, strong visibility, and accountable performance.
The result is a sustainable patient acquisition system that supports your reputation and long-term stability.
How does DMA ensure compliance with industry regulations?
DMA stays current with the regulations and advertising standards relevant to dental and orthodontic practices. We understand that marketing in healthcare requires a higher level of responsibility, especially when it comes to patient privacy.
Our team is committed to ethical, compliant marketing practices. Every campaign, landing page, and tracking system is built with privacy and professional standards in mind. We prioritize accuracy, transparency, and adherence to applicable regulations to protect both your practice and your patients.
DMA uses HIPAA-compliant software and secure systems across all client accounts to safeguard sensitive information and ensure your marketing operations meet modern privacy expectations.
What are the values of DMA?
We are committed to ethical, mindful marketing that prioritizes our clients’ and their communities’ needs and well-being. Our values include grit, collaboration, integrity, and passion.
What is the process for creating a marketing strategy for my company?
We begin with a discovery call to understand your needs and goals. Based on this information, we create a customized marketing strategy that includes services like ads, SEO, and content creation (blogs, emails, and social media posts).
How long does it take to see results from your marketing services?
While some results can be seen within the first few weeks, marketing is an ongoing process that builds momentum over time. We provide regular reports to track progress and adjust strategies as needed.
Why is advertising important for dental and orthodontic practices?
Advertising on search engines and social media is helpful for dental and orthodontic practices because it increases visibility, attracts new clients, and builds a strong online presence. It allows people who are searching for your services to find you.
How can social media marketing benefit my practice?
Social media helps your practice stay visible, build trust, and remain top of mind in your local community. Through consistent, thoughtful content, you can highlight your services, reinforce your reputation, and connect with potential patients before they ever reach out.
What role does SEO play in attracting new patients to my practice?
SEO helps your practice show up when patients are actively searching for dental services. By optimizing your website and building high-quality content, we improve your visibility in local search results and attract consistent, high-intent patient inquiries.
What strategies do you use to handle negative reviews or online controversies?
Our approach to negative reviews and controversies involves timely and empathetic responses, addressing the concerns raised, offering education when appropriate, and seeking to resolve issues offline when possible. We also implement strategies to promote positive patient experiences to balance any negative feedback.
What happens if someone posts a negative comment on my company’s social media page?
In the online world, this is bound to happen. Our team will evaluate the comment to determine an appropriate response. While some comments are best deleted and blocked, negative comments are often an opportunity to educate and empathize. As a part of your strategy, we will develop a bank of replies we can customize for efficient, rapid responses. At every opportunity, we will quickly respond with empathy and education, with the goal of taking the conversation offline for maximum personalization.