Our Story: Healthcare Insight. Dental Focus.
How clinical leadership shaped a marketing agency dedicated to dentists and orthodontists.
What We Do
At DMA, we help dental and orthodontic practices reduce their dependence on referrals and inconsistent marketing efforts. Through clear strategy, performance-driven advertising, and accountable reporting, we build steady patient growth systems designed specifically for dental practices.
While you focus on patient care and running a strong practice, we manage the strategy, execution, and ongoing optimization behind your marketing.
Why We Do It
We have seen how often dental and orthodontic practices struggle to grow simply because their marketing lacks clarity and consistency. Many dental practices provide excellent care, lead dedicated teams, and serve their communities well, yet still feel uncertain about where their next new patients will come from.
DMA was created to change that.
Our leadership team comes from a background in healthcare and business, which shaped our belief that marketing for dental practices should be both strategic and responsible. We understand that patient trust, professional reputation, and long-term stability matter just as much as growth.
DMA exists solely to support dental and orthodontic practices. By concentrating exclusively on this field, we are able to understand the competitive landscape, patient acquisition challenges, and growth goals unique to dental providers.
We believe growth should feel steady, professional, and aligned with the quality of care you provide.
How We Put Ethics Into Practice
At DMA, we believe marketing for dental practices should reflect the same professionalism and integrity that define patient care. Ethical, responsible strategy is the foundation of everything we do. Our campaigns are designed to connect you with patients who are actively seeking care, without exaggeration or manipulation.
We do not use misleading claims, inflated promises, or high-pressure tactics. Transparency guides our decisions. We stay current with industry regulations and advertising standards to ensure your marketing protects both your reputation and your patients’ trust.
We prioritize people first. That means respecting your values as a practice, honoring patient trust, and building marketing systems that support long-term stability rather than short-term spikes.
Grit
Collaboration
Integrity
Passion
Who We Are
We are DMA, a marketing agency built exclusively for dental and orthodontic practices. We help practices grow through strategic, data-driven marketing that reflects the professionalism and standards of modern dentistry.
Our team understands the competitive landscape dental providers face. We combine healthcare-informed insight with performance-focused marketing to help practices attract steady new patients, strengthen their reputation, and build long-term stability.
We believe growth should be clear, accountable, and aligned with the quality of care you provide.
Our Founders
Dr. Heather Maguire
Dr. Heather Maguire is the founder of DMA. With a background in healthcare leadership and advanced clinical training, she understands the responsibility, ethics, and trust required in patient-centered professions.
Over the course of her career, she has led organizations, built teams, and developed systems that support both operational excellence and sustainable growth. That experience shaped her belief that marketing for dental practices must be strategic, accountable, and aligned with professional standards.
At DMA, she leads a team dedicated exclusively to helping dental and orthodontic practices grow with clarity and confidence.
Nate Maguire
Nate, co-founder of DMA, is a seasoned executive with experience as VP of Sales & Marketing at AMI Global and leadership roles at Dover Corp. and Xylem Inc. He holds a BA in Business from Calvin University, an MBA in Marketing from Pepperdine University, and is a certified Six Sigma Black Belt.
